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When you think about marketing (let’s forget any costs at all at this stage) what are the core benefits that you are looking to derive from marketing activities? Read More

Hello everyone. I want to share something special today. Surprised to hear this? Oh! Don’t be!
The day is indeed very special for iTechCode. The reason being the date – 16th June! Today iTechCode turns 6 months old. So today is iTechCode’s 1/2e birthday.
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More value is not better! More value is confusing and distracting. More value can create complexity from the point of view of the customer---they have to figure out and sort through all the stuff we throw at them. More value wastes customer time and resources in trying to understand exactly what va Read More

It's not about the number of customers you attract- but the number of positive relationships you develop.

Read on for insights on to find out how your After-sales and Customer service strategies can affect your business! Read More

Business owners inevitably make mistakes along the way, learn which common mistakes to avoid along the way. Read More

A couple times a year, I head to a blogging conference. It’s considered a business trip for me because I blog for a good chunk of my living. Indeed, if you want your career to go anywhere, you need to build connections. Read More

As a freelance writer, you will work with many clients. It's important, however, to understand the give and take in the relationship and to know when you need to move on because something is not work out. Read More

Many budding entrepreneurs are interested in the ability to take a tax deduction for expenses related to home business activities. Even hobbyists can claim deductions on their tax returns. You need to know the difference. Read More

Starting a small business isn’t easy. Obtaining the financing can be difficult, especially since you might have trouble finding a bank that is willing to take a chance on you. Read More

The early days of franchising included an industry that I was part of for a decade or so; the automobile industry. Back in the day–the Henry Ford days actually, lots of entrepreneurs wanted to jump into the automobile sales action. Read More