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The term “Consultative Selling” and it’s underlying concepts were first introduced in the book by the same name published in 1973 and authored by Mack Hanan, James Cribbin and Herman Heiser. Although amended and modified countless times since then and in countless industries and by countless sales organizations, the basics remain true to this day. Perhaps they are even more relevant today and are an underlying foundation for Lead Dog Selling Read More

Sales people are trained to be problem solvers — we ask questions, probe — once we find a problem we attack like a pit bull and don’t let go until we’ve wrestled the problem to the ground and gotten the order Read More

It may sound silly, but the best way you can optimize and market to your niche is to really get to know who you are targeting!

This is a very good read on how to optimize your internet marketing strateg Read More

When she passed away from breast cancer in 1979 at the tender age of 31, the world lost the voice of an angel.

I hope this dedication to her most famous song will help you find your UNIQUE business and blogging voice, one that sets you apart from the crowd Read More

In this review of the book "Social Media 101" by Chris Brogan, Pierre DeBois gives an overview of the tactics and tools you should have at your command after reading. From blogs, to video and audio to LinkedIn, this review gives you a peek into subjects Brogan's book covers. Social media has become a major field for businesses and marketers of all kind. This review suggests another possible resource teaching small business owners to harness the power of social media for their needs Read More

Everyone seems to agree on the need for more entrepreneurship and small business activity to rebuild the economy after the harsh recession. Here's a cool report from Inc magazine writers Adam Bluestein and Amy Barrett with some concrete suggestions, specifically 16 steps, to get us to an environment more friendly to the kinds of entrepreneurship experts say we need to rebuild our economy. Can we make them a reality? Read More

Take a look at your own process; is there a point (or two) in which there’s often customer confusion? If so, what can you do to fix that? Is there a place where communication goes down a black hole, like the call button near the elevator Read More

What the HELL are people thinking? Or are they not thinking at all?

Some things have to be seen to be believed.. Read More

Not all start-up businesses can succeed without taking a fall at some point. The article points out which mistakes entrprenuers commonly commit and how to bounce back from those mistakes Read More