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In an article for Harvard’s The Language of Business blog, business strategist Dave Power insists, “Customer needs should drive innovation.” This is especially true for eCommerce brands. With a firm understanding of what consumers demand and what is missing from the shopping experience now, compani Read More

As the year comes to an end, shoppers are spoiling themselves with holiday sales and eCommerce companies are hustling, behind the scenes, to package and ship customers’ orders. And although the holiday frenzy isn’t yet over, many brands are looking ahead to 2016, planning their next steps towards w Read More

At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a disadvan Read More

ECommerce expert Omer Rachamim estimates there are between 12 and 24 million online stores around the globe. With so many stores, the options are endless for customers. And, for brands, that means competition is fierce. Consequently, standing out can be hard, especially when retailers in your niche Read More

To retain customers and extract more value from buyer-retailer relationships, here are eight oddball strategies eCommerce companies can use to multiply shopper LTV. Read More

By month six in business, top performing ecommerce companies have separated from the pack, reaching a monthly revenue over $600k, 329% higher than everyone else.” -- RJ Metrics Read More

Growing up, my mother insisted that I hold onto the receipt whenever I purchased something. But like most kids, I rarely listened. Within minutes of purchase, the receipt would find itself in a nearby receptacle. I seldom exchanged or returned things, so I never needed to use it. It wasn’t until re Read More

Consumers are easily influenced by their peers. In fact, a 2012 survey from Nielsen suggests, “92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.”

For businesses, word-of-mouth is Read More

The future of commerce is social; brands that want to stay ahead of the innovation curve should begin selling through social media now in order to develop a strong competitive advantage later, when shoppers complete a majority of their purchases through their favorite social sites. Read More

Successful store owners never stop selling. When there is an opportunity to deliver more value to customers, ecommerce entrepreneurs encourage shoppers to complete follow-on purchases. The result is a happier customer whose lifetime value increases exponentially for the business. Read More