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In 1887, Coca-Cola distributed the first-ever coupon. Little did the company realize how important the concept would be in shaping the future of commerce. With the Coca-Cola voucher, recipients could redeem one free glass of Coke at any dispensary. Coke, which was introduced a year earlier, benefit Read More

Consumers love coupons, and brands are eager to issue them. Discounts and special offers make it easy to incentivize hesitant shoppers to finally pull the trigger and past purchasers to place their second, third or, even, tenth order. Of course, the smartest stores are selective about how they dist Read More

When experts analyze what leads to success among ecommerce businesses, a few recurring themes come up. Those include expertise with online marketing, sales, copywriting, and more. To help you grow your online shop, below are seven things digital store owners must learn to acquire customers, deliver Read More

Some agencies become more profitable when they fire clients. Others operate better with fewer but higher paying projects. Underperforming employees often cost firms more money than the revenue they generate. To increase your billings while taming your workload, here are 12 strategic tactics. Read More

Businesses now publish large swaths of data to uncover unique trends about the industries they operate in, boosting brand affinity and awareness. The studies they share use facts and statistics to produce powerful storytelling. Read More

Science suggests there are a number of important psychological triggers that convince consumers to spend more in a manner at benefits everyone. Below, are eight that will teach you how to effectively encourage shoppers to purchase more during each visit. Read More

In a crowded market, quality customer service is a critical differentiator among brands. According to Defaqto Research, “55% of consumers would pay more for a better customer experience.” More often than not, listening to shoppers has a direct and tangible impact on your bottom line. Read More

Social media now drives 31.24% of overall traffic to sites. More surprisingly, Facebook alone made up nearly one-quarter of the total visits publishers received in December 2014.

As a blogger or brand marketer, it makes sense to optimize your visual assets to boost audience engagement and intera Read More

The smartest bloggers know how to take advantage of the different advertising and monetization options out there to earn enough to be happy and continue blogging. Read More

When I first started blogging, back in 2009, Jeremy Schoemaker of ShoeMoney and Glen Allsopp of ViperChill were already making six-figures running blogs powered by AdSense revenue. A dream job, indeed. But these were edge cases. If earning six-figures blogging was commonplace, the hardest workers a Read More