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A fact sheet can help new hires feel more connected to the team from day one of the onboarding process. Here's how to create a fact sheet for new hires. Read More

Email marketing is one of the best ways to keep in contact with your prospective customers. However, when you send bad emails it can damage your reputation. Here are 10 mistakes to avoid. Read More

Like many other career-minded business professionals, are you still waiting impatiently for that appointment to a leadership position, so that you can begin demonstrating your real leadership ability? In reality, you are already being evaluated for leadership by the habits and attributes you demons Read More

I don't like aggressive sales. I think its unnecessary and it erodes trust between you and your brand. So what do I do when I get an aggressive sales call? I blog about it. Read More

If you want to know why you should start email marketing, here are six reasons. Do you know these reasons? Have you got something to add? Read More

Designing your website to match your audience's cultural expectations is important. Are you doing that, or are you matching the culture that isn't right for you? Read More

Is your social selling ethical and aligned to customer expectations. Too many brands are breaking social norms to try and get a sale. Is that you? Read More

Banner ads are most widespread form of advertisements. They are important for conversion and sales. There are certain techniques you can use to make your banner ads more relevant and attractive. Read More

Decision fatigue might be a hindrance to your leadership - but it can be a benefit to your marketing. Here are several decision fatigue theory concepts to consider with your marketing. Read More

Your target audience is important. It should help define your writing style, the topics and where you promote your writing. Find out more in this blog post. Read More