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All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Here, a few entrepreneurs are asked, "Should you ever fire a customer?" Read More

Have you started marketing your Black Friday offers yet? Here are six tips for you to get the upper hand. Read More

Use these special days to create unique and relevant content and offers for your audience. Here are dates for November and December 2016. Read More

Are you suffering from decision fatigue? Do you know what it is and how to avoid it? Here is some helpful tips to avoiding decision fatigue. Read More

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

Social media can be a powerful tool for small businesses if used properly. Find out what is the best time to post on social media in this Infographic. Read More

Are you eroding trust with your audience? What actions could be making it harder for you to sell? Here are some of the activities that could be hurting your business. Read More

If you want to be a successful entrepreneur, it’s not enough to simply brand your business. You also need to consider your own personal branding. You can learn a bit about personal branding from the experts included in this post by Dipti Parmar on Preceptist . Read More

We look at some of the digital marketing laws that exist. Do you know them all? Are you breaking any? Read More

Should you buy social shares from a third party? Is it ethical, is there another way? This is a question we asked when contacted by a third party offering this service. Read More