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I first heard the term in the 4th grade. I was waiting to perform a magic act at my school’s talent show. Off the stage walked Juliana Verde. She had just completed a truly amazing tap dance routine to God Bless America. The applause and cheers were deafening. The teacher patted me on my back and s Read More

A few days ago I wrote about an unpleasant experience I had at a hotel. One small annoyance, and they lost my business permanently.

When those small things are done right. Or better yet, done exceptionally well, they are the catalyst of business success. They become pleasant surprises. Read More

The key to networking is not in the talking, it is in the listening and asking questions. This is true for a few reasons:

1. People like people who are interested in them. The more you ask questions about them, and simply listen, the more they will automatically like you. Read More

Most entrepreneurs have two basic goals: (1) make money and (2) make more money. Considering the fact those are pretty simple, well-defined goals, not everyone seems to have the same amount of success achieving them. However, there are several tried and true models for changing that curve and helpi Read More

Most stand-up comics are solopreneurs, at least in their careers' formative years. Gil Greengross, Ph.D, writes in Psychology Today: "No other art, besides stand-up comedy, requires that the artist will both create and perform his own act." Sound familiar? Read More

I received a call a while back from an entrepreneur who was thrilled to have landed the “big fish.” He pulled in a client who just signed a six digit deal, the biggest his entrepreneurial startup had every seen. A couple months later, the entrepreneur wasn’t so happy any more. The money for all the Read More

Today, press releases can do much more than simply get your business name in the paper. They also improve search engine optimization for your website, create backlinks and drive traffic to your online storefront. Of course, that's assuming that you write a good press release. Read More

This post will help you to use heat maps to create a better user experience, make money with your website and also help your SEO. Read More

At work, situations often get personal despite everyone's best efforts to keep their interactions on a professional level. Things can take a bad turn and eventually, your small business will suffer.

People chalk up abrasive attitudes and snippy behavior to the pressures of the job (or a lack of Read More

Losing a customer or failing to meet his or her expectations can be scary. It’s important to remember, though, that you haven’t lost them yet. Research has shown that if you resolve a complaint in the customer’s favor they will do business with you again 70% of the time. The trick is reaching out a Read More