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Today I’m continuing with the topic of headlines. I want you to know the basics and have 8 techniques in your copy-writing arsenal to write killer headlines. This article gives you the next four techniques. Read More

Writing the headline can often cause the best copy-writer a panic attack. It is the gatekeeper of your article and will make the difference between whether it’s read or not, never mind the sale. However, fear not, there are several techniques that you can use when creating your killer headline. Read More

A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline.

Headlines are the gatekeeper of an article or ad. If it’s good, people will read on. If it isn’t, then your emai Read More

Many people encounter writer’s block. It’s almost like a sickness. You sit at the computer to write but nothing happens. But unlike other sicknesses, you can’t take a few painkillers and make it go away.This article offers a prescription to your writing excuses. Read More

With all the marketing options and tools available today you would think marketing your brand would be pretty easy. This is not the case and in fact if anything with so many options it makes the whole thing a little overwhelming, not to mention time consuming. This is why the simpler marketing grea Read More

Back in 1982, FR David sold 8 million copies of his song ‘Words’. He sang: “Words don’t come easy to me". If like Mr David, words don’t come easy to you, then this is the article for you. Read More

Today I want to talk to all the bloggers that want to make money blogging. Everyday I talk to bloggers that either… Read More

The first task in the '31 days to write better copy' is to understand what your reader wants to read.

Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like to read. Read More

When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website. Read More