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Your brand is your promise to those that matter. It’s who you are, what you deliver, how you achieve it, what makes you different from others promising the same thing. How you communicate those ideas — the defined audiences, the messages you project, the channels and tools you use, and the desired Read More

Times Announces Digital Subscription Plan, publication design, mediaOne of the great experiments in the history of modern media is underway as we witness The New York Times begin a paid content model of operations for online news. The Times has been planning this venture for many months and formall Read More

He passed away in 1983, but his legacy and influence in publication design lives on to this day. There were so many comments and emails from my last post, I decided to share a few more images from the Frankfurter Allgemeine. Read More

In 1994 I went to work for a “white shoe” investment firm. One of the rules of joining the firm — which I learned at my orientation — was that I had to turn over all of my savings so that my employer could manage my assets. (This was designed out of transparency, they said, to prevent insider tradi Read More

If anything stands as a testament to the power of integrated multichannel marketing, one only need see the growth of Charlie Sheen‘s Twitter account in a matter of hours. Setting up the account on Tuesday afternoon, Sheen had reached close to 1,449,464 followers as of this post (http://twitter.com/ Read More

The Life & Culture section of The Wall Street Journal weekend edition often features a showcase of graphic design. As much as I post about technology, media, brands and business, I love having the time to get lost in design on the weekends. Recently, I shared examples of beer can label design from Read More

I’ve reached out to a few influential leaders that I know in the consulting industry to ask their insights and opinions about what techniques are most successful in social media. Would you prefer to have a mass, undefined audience of 10,000 followers on Twitter, or would you choose to have 150 foll Read More

Apple is under attack from the plethora of businesses that are offering music and film over the internet. News that companies have taken aim at the tech icon’s market share is so abundant that releases appear to be issued on an almost daily frequency. Read More

Spotify is entrenched almost exclusively in Europe, and claims about 10 million users worldwide. Unlike Apple, Spotify offers music downloads for free and generates revenues through advertising. The company also has a subscription-based “premium service” section for members who are encouraged to bu Read More

Your brand is your elevator pitch, your promise to those that matter. It’s who you are, what you deliver, how you do it, and why it makes a difference. With all the proprietary terms and consulting language in the industry, it can seem confusing, but it’s really a very simple process at its core. Y Read More