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Keeping Up with Expectations: Buyer Satisfaction and the Customer Experience There used to be saying in business that the customer is always right and anything or everything should be done to make the customer happy, even if it includes throwing someone under a bus.  On the other hand, some profess Read More

Do you have a social media strategy for your small business? If you don’t, you’re missing out – and you’ll want to read on.

Creating a social media strategy is not only integral to online brand sentiment, for your small business, it can also play a significant role in your overall marketing and Read More

There are some times when we have work to do that we don't like, don't feel like doing, or don't think it'll work. Here's the secret to getting it done anyways. Read More

Yelp has gone through a makeover. Now, photos and user comments have a prominent role on each and every page. How can you make that redesign work for you? Read More

At the end of the day, social media platforms are about giving customers in-depth access to your small business.


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Here’s your opportunity to get a leg up in 2014. Consider these five marketing strategies that your competition probably isn’t using yet. The competition may adopt them eventually, but you’re going to lead the way Read More

Small and medium-sized businesses, churches, rec centers, schools and parks & rec departments and the like make up a lot of our client base. Even more important, we’re a small business, too! Read More

When you think about social media and your small business, it’s understandable to think of each ingredient functioning, more or less, in isolation. You have your blog over here, and your Facebook over there, and your Instagram over there, etc. Of course, these parts will inevitably intersect. Read More

Ever wanted your content to go viral? Once you do, here are a few tips to help you make the most of your traffic spike. Read More

Spring is almost here, and with the Spring, small business owners should plan and cleaning up the way that their businesses operate with a focus on adapting to their environments. Read More