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Everyone needs boundaries--both on and offline. Here are some social media boundaries you should be aware of before putting yourself out there too much! Read More

Organizing an event is not just about popularity… it requires nerdy qualities as well! Time to break free from those high school shackles with these 7 tips to event success. Read More

It’s 10 o’clock. Do you know where your social media dollars are? (And what they’re doing?)

Really. Are they getting you leads, converting customers, and generating referrals? Or are they loitering in the proverbial back alleys of the Internet, taking your hard-earned marketing dollars and blowi Read More

I’ve developed a mild fascination with retargeted ads: when I’ve finished researching a particular project, I’ll often see ads based on that research for weeks to come. A retargeted ad uses cookies within your own browser to present ads based on sites you’ve visited in the past. The technology keep Read More

Google Plus has been established for two years now and its global success is evident; there are currently over 1 billion Google+ enabled accounts. Moreover, recent figures show that Google+ is growing at 33% per annum; no doubt this figure is aided by the 359 million monthly users, a statistic whic Read More

You may recall that back in the 90s, Google’s motto was “Don’t Be Evil.” It was suggested by a junior programmer at a staff meeting, if we’re not mistaken (you can Google it.)

Needless to say, the company dropped the motto somewhat recently. This isn’t to say Google now condones evil and all it Read More

As consumers use mobile devices more, cross-device campaigns are a critical part of an integrated marketing strategy. Here's how to think about that. Read More

One of the biggest challenges for small business owners is knowing which tools or platforms to use that can help them be more effective, more efficient and more profitable. Read More

Getting new people to sign up for even email updates is extremely difficult. Here are 30 ways to make it easier. Read More

Social media is an effective marketing tool that allows businesses to build relationships with their target audience and promote products, services, and content to people they know are already – at least to some extent – interested in what they have to offer. However, just like any other marketing Read More