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Just like many of you, I like to save money. That's why I offer so many “Do-It-Yourself Public Relations” products. I'm also always on the lookout for other useful, inexpensive publicity tools. Here's a list of tools you can use to get publicity for $1 or less. Read More

An intranet is a web site that can be accessed only by authorized people. It can provide a central location for corporate information you want to keep internal. Read More

Starting a small business from the scrap may not be that easy. You must keep your head going and think for a brighter and better plan. As a bootstrapper, you know very well that you completely rely on your self. No external support, no strong foundation and no string connections. You will make your own decisions, plans and strategies. Oftentimes, o Read More

Yes, you read it right. You might think that overworking is good because it can increase production but you should not bite the bait that instant. Read More

Big business marketers know that one of the most important elements of a successful marketing plan is knowing what makes you stand out from your competition. Before they spend any money on marketing tactics they work out what sets them apart and importantly what is meaningful to their target market. Developing your brand positioning is very import Read More

This HUGE resource from the U.S. Small Business Administration contains article after article and link after link of food for thought when considering how to go about starting your business. From writing a business plan to performing due diligence, this link provides a wealth of information and is a good bookmark for any would-be or existing entre Read More

Invesp Consulting presents this great list of the top 100 small business blogs via blogrank and includes Google ranking and other details. The list also includes a large smattering of blogs taking the topic of small business from every conceivable angle. This is a great resource if you happen to need to beef up your blogroll with some high quality Read More

Crowd-sourcing: it's a term that's being thrown around a lot these days by marketers and journalists alike to describe the increasing trend of using Web 2.0 and social media to achieve business goals. The official definition as stated by the term's founder, Jeff Howe, is “the act of a company or institution taking a function once performed by empl Read More

When engaged in small business hiring, promote from within suggests Seth Goldman, President and TeaEO of Honest Tea. Though Coca-Cola Company purchased a 40 percent share in Goldman's startup in 2008, Honest Tea, specializing in bottled organic beverages, can fairly be called a small business. Goldman freely admits that the decision to promote fr Read More

Community members are not going follow you around like puppies -- no matter how much you want your fans love you. Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear Read More