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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper listed is completely FREE and does not require either email registration or any other personal information. This is a great way to review several white paper examples and learn new techniques from hundreds Read More

In the Ghost CEO business coaching program, we talk about the 3 cornerstones of successful business: visibility, credibility and profitability. Today I want to talk about credibility — building a great reputation! Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More

Many small businesses are hearing about social tools like Twitter, but they cannot see how those tools can help their business. This post, focused on restaurants, helps readers understand how Twitter can work for them. 7 great twitter tips for restaurants. Read More

There must be good reason why Google, Bing and even Facebook are placing so much focus on improving search. comScore released their monthly report on global online search, and unsurprisingly, number of searches has grown to an amazing size. As Internet penetration deepens, search engines has become more people's common information resource. Onli Read More

Just 12 hours ago, we saw Facebook treating Twitter's @ tagging feature as its own. The feature has enabled Twitter users to tag their friends in their tweets and has become the natural way for one to one conversations. Being such a simple and yet brilliant communication method, it is no wonder Facebook finds it irresistible! Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

I like to include the discussion about “return on investment” when I'm weighing the pros and cons of specific marketing tactics with a client, whether it's advertising, direct mail, online, or social media. Another way to understand the ROI concept is to think in terms of harvest. Read More

The U.S. economy's worst recession in the post-war era has begun to turn for the better. Yet, despite the fact that the doom and gloom of the past 20-plus months may be behind us, entrepreneurs seeking to buy businesses still find it difficult to get banks to finance their purchases. Fortunately, there are a multitude of other options available to Read More

No one wants to spend money on new technology unless you really have to. Unfortunately, for many of us, we buy technology when what we have is no longer working. I've learned, however, that often times, keeping technology refreshed will help ensure you and your employees are working as productively as possible. Read More