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If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn't do a good job as a sales person. The main description of your position inside the company is to create the value, not just to show your price list. Teaching and educating customers is no longer en Read More

Sustainable, consistent, innovation is increasingly the competitive edge for businesses of all sizes. Here's 5 metrics any business, of any size, can measure to judge the success of their innovation. Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

In today's challenging economic climate, e-commerce businesses are finding that online reputation is more critical than ever to attract and serve customers. When it comes to sharing information with smaller Web sites, consumer confidence is shaky. A recent Marketing Sherpa study found that fifty-three percent of consumers worry about sharing perso Read More

Self publishing can be an important tool for small business. Books on your area of expertise can create a whole new product line for your business and now getting published is no longer the obstacle it once was. The self publishing revolution with technologies like print on demand at the forefront have revolutionized the publishing industry. This Read More

How to hire a CPA (Certified Public Accountant), and when to hire one for your small business, is an important question to answer. In this video, Mike of TopButton.com, a fashion media company, emphasizes the need to use an accountant to avoid letting the bookkeeping part of your business distract you from developing your core products and service Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

Looking back on your business campaigns over the past quarter, you get a cold feeling in your gut. All that effort—and for what? The returns are so meager that you may not even show a profit. Don't get discouraged. In any kind of business, there will come times when the returns just don't measure up to what you expected. I've felt this. Read More

A look at how our own definitions of truth, and what we consider to be truthful and honest, can effect our international business success. Different people, different cultures have different boundaries for what they consider to be truthful. Here is one way to build trust in cross-cultural communication. Read More

Creativity is often made out to be a nebulous, messy, complicated, difficult thing, and it can be. But it doesn't have to be. The judicious application of simplicity can help someone to create, whether that's writing, creating art, designing, teaching, starting a small business, or in some other way making ideas take shape into reality. Read More