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You’re a small business owner, you want to take your business to the next level, and it’s time to create your mission statement. I’ve created many mission statements over my three decades in business. I’ve created them, revised them, scrapped them, conducted how-to research, and I’ve even met with Read More

With 2014 just around the corner, what will be the trends in content marketing? What do you need to do with your social media marketing? What does your business need to plan for?

We all have so many questions about what the future will hold, particularly at this time of year.
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The holidays can be a vulnerable time for small business owners, who tend to be extra busy and preoccupied as business picks up. That and the potential to have extra cash or credit card information on hand means that you should take more steps to protect yourself, your employees and your customers. Read More

Learn how I use a select number of tactics and tools to blog more in less time. This post will help you get better results and earn more money from your blog. Read More

Downtime, some might joke, “what is that?” I get it. Life is busy. Super busy. If you are a parent, a stay at home mom, working from home or even working outside the home, life is busy. Read More

Merchants and retailers are often on the front lines of managing payment card fraud. Online businesses face a unique challenge because all purchases are made as a “card not present” transaction. But there are red flags to look out for and security measures to put in place that will help minimize lo Read More

Want to improve your networking? Here are some strategies. Though I highly advise that you should know a lot about it before you even attempt to read this. It is really hard to digest. Read More

There was a time when you would have needed a focus group to figure out what customers thought about your brand, product or service. No more. Sites like Facebook, Twitter and many others are overflowing with data about what customers think. All you need to do is listen. Enter the era of social medi Read More

If you want to learn more on how to be an effective and efficient manager to your employees, here are 10 tips to build stronger and deeper relationship with them. Remember that being an employer or a manager is one of the most challenging jobs you will encounter as a business owner. Read More

Content Marketing has become an indispensable part of Digital Marketing and hence it is being used to market e commerce websites too. Read More