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The Ultimate Guide to Using Digital Marketing for Building Your Audience Philip Kotler, the father of modern marketing once said, successful sellers are concerned with the client first and the products later. Read More

Relationship marketing is important in every business. Clients keep your business running. Getting them is one thing, but keeping them is a whole different story.
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Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. Competition is fierce, with almost 70% of businesses actively investing in content marketing. Read More

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. I try to explain that even the most innovative idea will fail if it is not a good fit for you at this time, so the question I ask them is “why you now” rather than “why this solution n Read More

In this post I wrote for Franchise Direct, I share three things a good franchise attorney can do for you-and your franchise business. Read this before you make a move! Read More

Since the pivot to working from home, you may be hearing the word “workflow” more often. Although in the past the word tended to be associated with big cross-functional business processes, the concept scales—from work done by individual contributors all the way up to massive projects.

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Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results. Read More

If there is anything the surge in remote work has taught us is the importance of digital technology. And in an online world, it all starts with a website.

With that in mind, Zoho is going to hold a webinar to teach people the basics of choosing and registering a domain name. As part of its Educa Read More

Are you at home looking for profitable business ideas? This article highlights some of the best work-from-home business ideas that promise long-term returns Read More

Planning is the process of thinking about the activities required to achieve a desired goal. It is the first and foremost activity to achieve desired results.

Planning is very vital for running a successful professional business and life because before starting work... Read More