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Analytics engines can be powerful tools when you have a mountain of data and you know what valuable content you want to get out of it. But what happens when you don’t know what you’re looking for? Read More

“It was the best of times, it was the worst of times.” When Dickens wrote that now famous line, he might not have been thinking of eCommerce digital marketers. Read More

Growth is never effortless in today’s world of vast competition.

Here are some of the most reliable and efficient marketing methods to achieve better margins while attracting a continuous stream of fresh customers at the same time.

Even if you’re on a tight budget, you will be able to apply t Read More

What are some of the most important tips that people who own small businesses should know in order to make their marketing more effective in 2019? Read More

Is your Hotel struggling with Social Media Marketing?
Are your Hotels Social Media Marketing leads not turning into direct bookings?
Is Social Media Marketing just not working for your Hotel?

If the answer is YES to one, two or all of these questions I will now show you WHY Read More

While social media a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness. As we continue our journey of modern communication, here a few things to avoid. Read More

We need to get back to basics and do our job, away from the arts and crafts ‘making it look pretty’ perception nonsense that plagues marketers wherever they’re to be found. Read More

If you have launched your business, you may spend much of your time trying to plan and build the venture. One of the most important things you should do as you market your business is to ensure you decide who will be your target in your marketing endeavors. Read More

Until the recession a decade ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according to Read More

With the rising number of online entrepreneurs and “wannabe” business owners, there is always that one question they ask. “How do I create a successful business?” We all know you can own your own business, be your own boss, but are you successful?

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