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Electronic commerce has significantly changed the landscape of retail industry. The increasing digital penetration demands significant changes. One subtle reference will be how the virtual space has forced business entities to craft a customer-oriented strategy rather to head on with the traditiona Read More

So, career-wise, how was your year? The reason I'm asking has to do with goals. Your goals. Here are some ideas that can help you and your career for the coming year. Read More

There are several tips you can apply to improve SEO of your facebook page.

Just like your website page, you need to improve the on page and Off Page SEO of your Facebook page so that it can rank high on search engines from where you can generate traffic.

Not all tactics you can apply can work Read More

I’ve always been cautious about making social media predictions because the ideal social strategy is unique for every business. However, there are some trends worth considering as you evaluate what tactics will grow your business. Read More

In the world of entrepreneurs and startups, high level relationships are everything. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. There are people you only recognize on the str Read More

Everyone talks about how important word of mouth marketing is for modern businesses. It does not matter how big the company is. Using such marketing is always very important and should be a big part of the way in which products and services are promoted. Read More

One of the biggest challenges I have as an advisor to tech entrepreneurs is to convince you that marketing is required for your product, no matter how great it is, just to get it found with today’s information overload. A comparable problem is to get entrepreneurs to market themselves, for the same Read More

As one of the top must-have digital marketing tools out there, Google Analytics can provide with a wealth of data which you might not know can help you come up with killer content ideas. Read on as we discuss in this infographic the ways you can use Google Analytics in your content ideation process Read More

Chuck Mullins, serial entrepreneur and Senior Broker at Quiet Light Brokerage, talks about the things to look out for when buying and selling websites. Read More

You may not think that your one-woman business needs legal counsel, but there are many situations that warrant it. In fact, you may need to hire a lawyer if any of these situations arise. Read More