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Business people are similar the way they go through their business day. Some will speed in, make a lot of noise, some will “arrive” and leave a lingering impression well after they have gone. So you could wonder which has the longer lasting impression Read More

Some of us may find ourselves sitting in front of the computer for many hours during the day (like you are now). So I thought I would share a few simple exercises with you to help stretch your limbs, eyes, ears and other areas of your bod Read More

As I tried to reassure people that social media is merely a set of tools that allowed people to communicate, much like pen & paper & e-mail, one analogy used for social media that particularly struck me was that of the old corner shop Read More

The competitive climate in all countries is challenging, so your campaign needs to be innovative if you are to stand out in a crowded market. “Innovative” need not necessarily mean wacky, extravagant or bullish, but it must strike a chord with your desired customer base.

Your campaign needs to be innovative if you are to stand out in a crowded market

Your marketing collateral may be the first contact a prospect has with your compan Read More

Interview with Australian Cathy Albanese who is a fitness instructor and the lady behind Ireland’s FITT Ladies Bootcamp. After only 9 months, they were nominated for the 2010 Pigsback.com Irish Enterprise Award Read More

As humans, it's in our nature to solve a problem. We're tuned that way. So if your product or service is seen as solving a customer's problem, you are halfway to the sale Read More

Xing.com's Bill Liao on what Internet entrepreneurs need at the Irish Internet Association’s Annual Conference held in Dublin Read More

I coined the phrase a number of years back “M50 of the job market” to describe how I viewed targeting advertised jobs in the current job market. My comparison was very evident during a radio interview this morning (Wed 19th) on Newstalk when the MD of Eirgrid revealed they received 1000 calls in one afternoon for jobs announced back in 200 Read More

Earlier this year, we ran the Sugartone Sweet Blogging Contest across the two platforms which was a great success…..Now many of our Bloggertones are sucessfully using Bizsugar to promote their own content & to network online Read More

During a recent session with a job seeker we were looking at creative ways to get noticed in the marketplace. What if a job seeker created a professional newsletter Read More