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I was lucky enough to spend a day at the Gold Coast Food and Wine Show, which was held at the Gold Coast Convention Centre from the 28th to the 30th of January, 2011. It is a fantastic idea to put such a show and exhibition together, and from what I could see, the hundreds of people there were hav Read More

I have to admit even I was SHOCKED by what I saw Microsoft do (or maybe "didn't do" is a better way of putting it). If you've followed my blog for a while, you know I often rant about how... Read More

There's no need to reinvent the wheel when it comes to promoting your blog. While it's fine to use ebooks, audio, video and interviews as promotional techniques, there are some older methods that still work well. Read More

Success isn't measured by product or service attributes. It is measured by how many consumers (or, in the case of a B2B product or service, businesses) purchase what you market.
Too often we overlook the fundamental connection that must be made with the people we need to convert from suspects to Read More

My daughter got me connected with Kiva a year or two ago. I continue to participate because I think their concept of how charitable donations should work is outstanding. It’s not a handout, it’s a loan; a micro-loan of $1,000 or so backed by individuals like me in $25 chunks. We make the loan ex Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

The content marketing revolution is upon us and that means we need to be more diligent than ever about our content strategies. This post details some common ways business is being let down by their own content. Read More

Most people consider content as king. That's SO 2010! The customer is king at last and it's all because of Social Media and permission marketing. A big hello to Seth Godin and Brian Solis! Read More

In order to make your business profitable now and in the years to come, you need to implement a smart online approach to your growth. Gone are the days where you could overlook an internet marketing strategy. Read More

Just because your business has a physical store or retail front, doesn’t mean it’s convenient for your customers to shop there. We are all leading busy lives, with fulltime work schedules and fulltime home schedules. Perhaps the easiest way for your customers to buy from you, is via your website. Read More