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Buyer resistance is something we all encounter. This is a great post on dealing with the skepticism many buyers have and how to work with it to get them to say "yes." Read More
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The second in a series on resistance and persuasion. Getting customers to buy without having to use pressure by reducing the resistance they experience. Read More
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Good information on the 3 types of psychological resistance buyers experience. It will help someone in sales or marketing deal with their customers and prospects better and make more sales. Read More
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Tips when running a marketing test. remember to test side-by-side and not at two (or more) different times. A test today will have different results than a test run last year or last month. Read More
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