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I feel that buying a franchise can be safer than starting a business from scratch, most of the time. There are franchising opportunities galore being offered to prospective franchise buyers, 24/7. But, is buying a franchise really safe? Is it... Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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Some inspirational lessons on how the retail business is tough and every moment and every quarter counts. Read More

LinkedIn has revolutionised how we network for business and job search. It has made networking more accessible to the masses and less daunting by removing “the room full of strangers” scenario. As a result, larger numbers of businesses and jobseekers are embracing the power of networking. I recently trawled my connections and I was shocked to find that many connections.. Read More

Small businesses survive on the good credit of their owners and partners. Often you first financing is reliant on the personal credit of the owner or partner. Learn how to fix any blemishes before you start your new venture Read More

If you are in the market for business financing you may have noticed that the SBA is tentatively reporting a healthy increase in small business lending.

However, finding the right bank for your small business financing needs can still be a time-consuming challenge.

So just who is lending? And what is your best strategy for finding and approaching a bank? Here are five tips to help you find small business friendly banks Read More

A study insists use of small business credit cards was helpful in increased revenue and job creation between 2003 and 2008. But since the study was completed just before the worst part of the recession hit, we are left to wonder about the real impact of so much credit. After all, other sources insist that unpayable loans and low customer spending led many businesses to close. I wonder if any of them had run up big bills on their small business credit cards. Read More

1.5 million businesses in the USA have closed since the recession started. Where and why are these businesses closing Read More

Are you aware of all the ways your audience's perspective differs from yours? People living in other parts of the world may experience and perceive your business, services, products, and website in some unexpected ways. How do you handle it Read More

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is Read More