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Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

It’s a tough market to raise your prices. Customers are extremely cost conscious and market savvy. Why should they pay more? Instead you need to reframe the problem into a yield optimization problem. Read More

Here’s the 2nd part of the post where I talk about how I got productive and wrote an ebook fast in 4 days. Read More

We are entering the Twilight Zone of imagination morphing from virtual reality (replacing the real world with a simulated one) to Augmented Reality. Read More

During a discussion with a leadership coaching client recently she asked if it was possible to improve the sales leadership skills of her sales manager. It was an interesting question to come from the owner, but I knew from our diagnostic review that she had a concern on her sales process. Read More

This past week Samy and Amy Bouzaglo have successfully destroyed their business with Facebook. If you didn’t know Amy’s Baking Company was recently featured on Gordon Ramsay’s Kitchen Nightmares Series. Read More

You already know infographics work, the question is, how can you create one that will be popular. If you are like me you probably don’t have a design bone in your body, but don’t worry that shouldn’t stop you. Read More

Its the ultimate forum showdown! BlackHatWorld.com vs TrafficPlanet.com vs WarriorForum.com! Since I launched the site I have engaged my audience directly by posting on these 3 forums. They have sent me a bunch of traffic this year so I wanted to see which one was best! Read More