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Let's face it: Google+ isn't going anywhere anytime soon, so we might as well buckle down and learn how to rock it. Great post from Peg Fitzpatrick on the habits of successful Plussers. Read More

Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

Many businesses are presented with work opportunities that aren't a good fit. Rather than saying Yes all the time anyways, try saying No more often. You'll be surprised what happens. Read More

Hey guys! I must confess that Google is doing some pretty good job with their advancement. They have rolled out some quit great stuffs this past few months and which most of us bloggers find interesting, loved and welcomed with … Continue reading → Read More

An array of new video messaging tools are available to businesses including Vine, Tout and Viddy. Different apps have sightly different features and may only be available on certain devices and be more useful on some social media platforms than others. All offer you an unprecedented way to use brie Read More

Public relations goes beyond marketing. It's about how to get your product, service or brand to the public and it's often about working with the media to make that happen. It doesn't take a million dollar advertising budget to start positioning your brand in the public consciousness. George Schildg Read More

Never underestimate your competition. Never bring less than your A game. Zee Worstell, president of Accelerate Her, an online community for women business owners, is constantly reminded of basic business principles. Recently, when she attended one of her daughter's softball games, she was reminded Read More

Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take Read More

Fifty percent of American small businesses close up shop within their first year. But in 2011, more establishments opened than closed. All of these factors and more create a competitive environment where longevity is the name of the game and a key to success. So what can you do to ensure your doors Read More

I’m always looking for evidence of early startup characteristics that might be predictors of long-term success. Every investor has his own list, usually based on his own very small sample, or simply his gut feeling. Of course, we would all like to have a magic list based on more definitive tracking Read More