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Should small/local businesses bother with social media? Or is local search where it's at — targeting potential customers in their own cities and towns? The good news is that small business owners don't have to choose one or the other. Listed below are eight sites at the intersection of social media and local search. Read More

While thinking about the long-term plan for my computer consulting business, I'm constantly struggling between two scenarios: continuing to run my business part-time indefinitely along side my “regular” job working for someone else, or making it my full time gig. Read More

First of all, for Joe the Plumber, the tax is on net income and not gross sales. According to a new analysis by the Tax Policy Center, a joint project of the Urban Institute and the Brookings Institution, Democrat Barack Obama and Republican John McCain are both proposing tax plans that would result in cuts for most American families. Obam Read More

Search is complicated, but it's still search. No matter how things change, a marketer's goal is still to maximize search coverage. As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. Read More

Fundraising marketers have always leaned on great copywriting to get results from direct mail. Email is no different for them now. That's why you have to check out the dozen tips we got from a test-happy authority, who says that nonprofits are a microcosm of the rest of the marketing community. Includes how YouTube can inspire copy and a wealth o Read More

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog network with the Huffington Post. Though she definitely ignored my advice to speakers about spending some time at an event to get to know the attendees (she was barely off the stag Read More

At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise. Read More

You can, within the limits of ethics and accuracy, represent yourself any way that you want on the Internet. Your landing page isn't written on stone tablets; it's the most ethereal of objects -- a set of bits that reside on a computer hard disk and are accessible to the world. Read More

Inbound marketing refers to permission-based marketing strategies (e.g. blogging, social networking, search engine optimization) in which you connect with consumers online when they are actively looking for what you offer. The result is a more measurable, efficient and effective lead-generation system, powered by social media relationships, Web Read More

There might be a better picture to describe the intentions of this post. I should start this blog post with a catchy anecdote; I'd better go find a story that matches what I'm looking for. I'm going to go ask Twitter what they think. Once I get that all done, I'm going to stumble, digg, mixx, sphinn, delicious, and reddit the post. After all that, Read More