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Here's a question for you: If you had to pick one move that you've made in your business (past or present business) that had the biggest impact on profitability, what would it be? Just as for other articles here in the Small Business Success Center, I once again polled several entrepreneurs. This is how they answered the question: Read More

The number of Gamma women in America - those who influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report from Meredith Corporation. As the social and technological environment becomes more suited to their communication styles, their influence in the Read More

As life-long employment fades and the workforce becomes increasingly mobile, many companies look to hire skilled, experienced workers to improve productivity quickly. Those workers, however, often bring baggage from prior jobs that can negate the benefits of their prior experience, according to new Wharton research. Companies might be better of Read More

Learn how alpha companies — businesses that dominate their industry or product category — earn top-dog position, according to Wes Ball, author of The Alpha Factor (thealphafactor.com). The article includes tested ways to increase revenues, knock out competitors, and create a winning brand. Read More

With a recession looming and job opportunities becoming scarce, many people are looking to entrepreneurship as a new career path. How will the upcoming American election impact small business owners? Here's my take on how small business friendly Obama and McCain are: Read More

Want to think big like Donald Trump? Here are the top 8 strategies that you need to steal from the Donald to think make it big. Read More

What do you think about this Big Idea for hooking up? Sometimes it's the simplest ideas that make millions. Is this a million dollar idea? Read More

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative. Brand equity is built on that customer's direct experience with your product or servic Read More

After you've been in business a few years you look back. Suddenly everything is so obvious. Too bad all those things that seem so clear now, were not so clear then, when you were living through the early years of your startup. Here are 3 lessons by Anita Campbell that could have saved her a lot of expense and time: Read More

Bucking the perception that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States. Read More