BizSugar.com › User › ginalee › Voted

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write Read More

The point being that sending email that lacks relevance is a waste of your time and it can do more harm, than good. By blasting out messages to people who could care less, especially when you really miss the mark, you chance your potential buyers thinking your company is clueless and doesn't care about them. Read More

In the absence of giving your employees information about the company's condition, their imaginations will kick in -- guaranteed. So nip rumors in the bud and talk with your employees -- here are 5 tips for how to do that. Read More

Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal. But it's not always that simple. And sometimes lowering your prices Read More

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito Read More

The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Read More

Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi Read More

Bank loans have been harder to come by, but that doesn't mean companies' need for funding has dried up. To get cash, small and medium-size businesses have increasingly turned to firms that get them money they are owed more quickly. The firms, known as factoring companies, say they are seeing an uptick in the quantity and caliber of businesse Read More

Some salespeople and managers think they'll keep clients happy by not ruffling their feathers with uncomfortable questions -- but customers can't solve problems they don't acknowledge. Here's how to show clients the bigger picture by asking them the right kind of probing questions, leading them to a happy new year of booming business. Read More