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These images of “alpha” as a loud, physically powerful and usually male leader have been reinforced in magazines, television, books and social media and even celebrated in some parts of business. (Think about “Mad Men.”)
Just because this is the perception, does that make it a reality? Do you have Read More

For one week a month, jobs reports dominate the headlines.
Political sides argue the implications of the numbers. And everyone wants to know — who’s responsible?
You may never hear slow job growth numbers being blamed on unpaid invoices to small businesses, though. Read More

As business owners experiment more with live video, the choices in livestreaming tools are becoming increasingly diverse. For software and accessory makers, word of mouth and user acquisition are crucial to solidify top-of-mind status early on, before the market for SMB livestreaming tools reaches Read More

Did you know that 69 percent of U.S. entrepreneurs start their businesses at home? Or that the share of people doing some or all of their work at home grew from 19 percent in 2003 to 24 percent in 2015?
Combined, these trends have moved the home office from a nice to have to a must-have in a short Read More

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Read More

This is a short read with practical tips about marketing on Facebook. Hope you're not doing the mistakes listed here! ;) Read More

The popularity of Instagram continues to grow, but is your business getting the best out of the platform? How well are you using Instagram for your business? The fact is that Instagram is not just a photo-sharing platform; it’s one of the most powerful marketing channels out there today.

So how Read More

For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results. Read More

Feeling lucky? Click here to learn how social media marketing can help you find the proverbial pot of gold at the end of the rainbow! Read More

Do you have a new website that you're struggling to get traffic to? As a new business, it can be difficult to get traffic to your website unless you are willing to spend money on advertising. In this video, we discuss some free and easy ways to get traffic to your new website without having to s Read More