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You don’t need to start your business in a big startup capital like the Silicon Valley or New York City in order to be successful. According to a new list from Entrepreneur and Livability, some of the best cities for entrepreneurs are actually lesser-known towns. Read More

Standing out from your competition isn’t easy, is it?
You have to differentiate yourself from others in your market. You need to be able to provide something that your competition doesn’t. Otherwise, your prospects won’t have a compelling reason to buy from you.
It’s all about giving a memorable Read More

As a direct response copywriter, clients often get puzzled when I tell them:

"I'm not writing your copy for you unless you let to change your overall marketing strategy."

What I mean is that, whilst your sales copy is very important, it's useless if your overall marketing strategy sucks.

Read More

Having a business mentor is a proven way of growing your business - as long as you find a good mentor.

And that's the thing...

There's a ton of bad business mentors about these days. Thing is, in today's "internet age", anyone can pose as an online mentor and get people believing them. And th Read More

Well known and highly respected entrepreneurs and business leaders around the world share their wisdom every day via blogs. Here are five of them. Read More

We encourage entrepreneurs because it is important to support new businesses. But, at the same time, we coddle entrepreneurs with ideas or products with dim prospects - rather than being honest. Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

Tom Andrews shows you how you can improve your copywriting with a lesson from the dating world.

When it comes to dating, looks matter. Well, at least initially. And it's the same with your sales copy. Your copy has to look inviting for people to read.

If it's not, you have already lost the sa Read More

The AIDA formula is one of the most powerful formulas in copywriting. It stands for:

Attention; Interest; Desire; Action.

Basically, your sales copy needs to take your ideal prospect on a journey, from the moment they read your headline (attention), right through to the point they take action Read More

Interested in starting or growing a franchise business?
If you’re looking to start or expand a franchise business in the South Florida area, you’re in luck. The South Florida Regional Franchise Seminar is just around the corner. On March 29, the Fort Lauderdale event will feature the Franchise Con Read More