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So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how. Read More

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics. Read More

If you are looking to promote your small business with a special event, Facebook (NASDAQ:FB) events can be an easy, convenient and inexpensive way to connect to customers via social media.
The Facebook events page allows you to link in co-hosts to help you do that promoting, invite targeted guests Read More

If you do any printing at your small business, then you likely have some old ink cartridges lying around. In some cases, you may be able to refill those cartridges a couple of times to get the most out of them. But it’s possible that refilling cartridges can have a negative impact on print quality. Read More

Sometimes, small businesses are quick to adopt new technology. Other times, they’re slow or hesitant or skeptical or too busy to even know it exists.
It’s that way with social media.
According to the Clutch 2017 Small Business Social Media Survey, 24 percent of small businesses have zero social m Read More

When starting a business, it’s important to have a specific target market in mind. Some businesses target large groups like millennials or women. But others get even more specific. Read More

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links. Not trying to put words in Google’s mouth, but I would venture to Read More

If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. Read More

Save 91 hours every year and learn how to wake up early without feeling terrible. Follow this routine and let your subconscious wake up for you.
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Spring and fall are big seasons for trade shows, and chances are your company will be planning on attending at least one exhibition this year. The average trade show attendee spends 8.3 hours at trade shows walking the aisles and popping into booths. To help you get a return on your investment, her Read More