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The man in this picture above is fishing. I snapped the picture while standing outside my car. It is about 4 degrees Fahrenheit, and this small lake is frozen over. Personally, I can’t think of anything I would like to do less than stand on the ice and fish. But, there are lessons to be learned eve Read More

Our research into midsized companies has found that while many nearly doubled their investments in social media in the last two years, most experienced no return on their investments. How can your business reap a return on investment from its forays into Twitter, Facebook, and the like?The Corporat Read More

I maintain that Facebook marketing is, if done correctly, a very good device to promote websites and businesses. Read More

Social media is continuing to expand at an even faster rate, and businesses and individuals are jumping on the social media bandwagon. Now that we have Facebook, Twitter and sites like them, businesses can now reach out to their prospects and customers in ways we never before imagined.These sites a Read More

Blogging is like diving into a whole different world. The normal day-to-day job rules don’t apply here and the benefits are more than you can count on your fingers. See my bet on the benefits blogging offers over a normal job. They will hopefully keep you motivated with your blogging tasks when tim Read More

Create your own instant free Press Release and publish to thousands of industry specific key journalists and media outlet news desks. Read More

There’s no real benefit to the customer when companies have confusing titles and jargon that no one else outside of your business really understands. Read More

The SWOT analysis is the most common marketing tool for structuring marketing audits, providing you with a critical analysis of your marketing plan. Read More

As managers and leaders, if you don't care about your customers, if you don't care about your people, if you don't demonstrate some leadership, why should you expect anything better from your people. Each of us, as leaders, set an example for our people. Let's make sure we set the right example! Read More

The name “investment bank” somehow always sounded like a place where I could somehow deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to busin Read More