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Here are a few things to consider when doing your naming in-house: Read More

'Sell smart' is the mantra today among business to business marketing and sales professionals. From the time of launching an all out attack on every single name one could gather in their database, b2b marketing and sales has evolved int to a more careful, well thought out and strategic approach based on qualifying prospects before engaging them. K Read More

Just a video of how to attract more money into your life. requires you to open up your mind and use your imagination and belief. Read More

If you run an independent company and are looking for ways to raise capital, consider selling shares to your customers via a private placement. A private placement is a streamlined way to raise capital from a group of investors, whether individuals or companies. There is no need to get approval for a private placement from the Securities & Exch Read More

Michael Taylor of Slate's BizBox, tells how he secured a sizable line of credit from a local community bank, and what worked for him that could work for you, too. Read More

By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Slate's BizBox takes issue with the NFIB's position on the auto bailout, instead saying that small business owners should support it, but should use it as a jumping-off point to score concessions for themselves. Read More

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their busines Read More

Now I'm not talking about sitting your dying leads down and giving them a pep talk to help them see the light. When I say “giving your dying leads a new purpose in life” I simply mean “give them that ever so important email address they are missing” and give them some new purpose by putting them back into your lead nurturing cycle. Read More

There are a lot of other things you can do, but the point is to pick something you can get started with today. Add more elements as you move forward. Refine and tweak continuously. Think iteratively. You'll make measurable progress. Read More