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Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Venture capitalists valuing startup companies have a particularly difficult challenge these days, as public company comparable values have plummeted. This makes it even harder for the startup entrepreneur seeking venture capital know what their startup is worth. Read More

Chaitanya Sagar's posts in Small Business Trends and SMBCEO. Read More

Given present economic realities, most IT executives we talk with these days are far more interested in ways to achieve short term cost savings via unified communications then they are in the promise of UC to improve productivity, or even to apply UC to improve business processes for top line revenue improvement. Sure it's still fun to talk about Read More

Typically, a company engages a firm when it lacks time or internal resources to accomplish certain tasks. While this reasoning is effective and can deliver results, the most significant value of working with a third party is the opportunity to gain an unbiased perspective and deep subject matter expertise. Read More

Here is the post which described how to facilitate better relations with various publics and what are the essentials to managing information between an organization and its publics. Read More

The point is that the ideas and conversations fly fast and furious online, so you have to be ready to give up your ToDo list and participate where you can deliver the most value, based on what people are engaged with at the time. Read More

Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren't at all: Read More

Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it Read More

After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly ide Read More