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When end users develop their opinion about a particular RFID company, what is the single most important thing they consider? Answer: The number of implementations the RFID company has performed at companies that are similar to their own. This is one of many valuable findings in RFID Update's just-published 2009 RFID Marketing Strategies Report, w Read More

ReadyContacts is a website that provides something called 'B2B Marketing Database Management'. You might have been left wondering by this stage what on earth does that mean, and trust me; you are not the only one! Here's how it works, what you do is subscribe to their service and send them a list of target accounts you would like them to find co Read More

There are some really great nuggets in the paper about inbound marketing and how it specifically effects b2b companies. Below are the headings from the paper and quotes directly from each section: Read More

RFID tags, worker wristbands and mobile computers help Argenti Lemon get the lemons it harvests from the field to the shipping dock. The firm, which is one of the largest lemon exporters in Argentina, is expanding an RFID system that tracks production, streamlines productivity-based pay for pickers, and improves traceability. The RFID process begi Read More

Cybercrime is on the rise as organizations face the tough realities of a poor economy putting the squeeze on their security spending. But don t panic -- some creative ways to defend your data on a tight budget do exist. Read More

Here are 4 ways to attract FREE traffic to your site using blogs and 4 reasons why you NEED to start blogging. Read More

“How do I keep posts flowing on my blog?” This is a question that most bloggers face at one point or another - particularly bloggers who have been blogging for 6-12 months. The reality is that there comes a point where most bloggers feel either uninspired, unmotivated, that they've got 'bloggers block' or that they've said everything that there is Read More

Another proposed RFID regulation, another unintended consequence. Nevada is the latest state to propose legislation to regulate how RFID data is collected and used. Senate Bill 125 (SB 125), which was introduced earlier this month, would make it a felony to use RFID to collect personal identification without a person's consent. Critics say the wa Read More

Social media is hot, just take a look at Google Trends to see the comparison between topics like “search marketing” being eclipsed by “social media” in terms of search volume and news references - at least according to Google. Along with all that “hotness”, there's good and bad when it comes to the way companies are beginning to engage social medi Read More

Virtualization, a technology used primarily to squeeze more processing power from servers, is coming to corporate desktops and laptops, a development that could open up new revenue streams for pioneers like VMware Inc. (VMW) and Citrix Systems Inc. (CTXS). Virtualization allows companies to increase the amount of computing power they get from exis Read More