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Deciding which online opportunities to embrace comes down to understanding your audience. "Go where your customers already are. Social media is not about being the first one into some new technology." If you don't know what social media your customers are using, check it out by searching for your company name on Facebook or others. P Read More

In life, there is no separation between one's vocation ad one's avocation, between our day jobs and other things we do to remain inspired. That's the principle that guides Yvon Chouinard, founder of the outdoor gear company Patagonia. He believes companies large and small can reap greater financial rewards by doing what's good for the environm Read More

Whether it be getting out of debt, running a marathon, taking a much needed holiday or simply getting in shape, we all have goals. Yet whilst we do have them, and we would love to achieve them, life or other priorities sometimes get in the way. Whatever the reason for this may be, it's no secret that goals can be difficult to work towards and a Read More

As Apple announces its one billionth app download, Jay Byrne, CEO of v-Fluence Interactive explores the future of the mobile Web, PC's and where the Web is heading. Read More

"It's all very well to say 'qualify your bids'", said a company director last week, "but in our industry, a two per cent win rate is the norm." - is that for real??? Read More

I've written about the challenges of the ethanol/biofuels industry many times. And the bad news just keeps coming, Without Warning. Each piece of news is challenging the future viability of the industry. For instance, in recent weeks several reports have surfaced. Read More

The larger your list, the more odds you have of more replies and better results in terms of overall number of leads generated from the email list. However the line that stood out for me is “The key is to use larger lists“. Is bigger really better? Read More

AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything. Read More

Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz Read More

1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content Read More