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Direct marketing and social media are often seen as two separate and very distinct promotional options. In spite of crystal-clear differences used to grab customer attention, it’s possible for them to be combined into a killer marketing strategy too. Read More

There's a strong chance that you're targeting an audience who uses a mobile device that’s different from the one you personally own. You owe it to them to (at least) be familiar with that device. Read More

Should marketers “Snap” to it?

Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. Read More

E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? He Read More

What exactly is a style guide and do you really need one for your business? Find out... and learn why taking the time to create one can help strengthen -- and grow -- your brand. Read More

With information at our fingertips, it’s always easy to scour the internet for the cheapest option.

That doesn’t mean brand loyalty is dead. It does mean that in order to create brand advocates that come back and repurchase from your business, you have to show the real story behind the brand the Read More

Cash flow is like blood that runs through the veins of your e-commerce business and keeps it alive. Here are some tips on how to keep it balanced. Read More

Starting a retail business (and joining the more than 24 million people who earn a living this way) can offer many rewards to the right kind of entrepreneur. But how do you go about getting started? Here are some steps that you will need to follow (from a business planning, structure, and legal per Read More

As consumers access brick-and-mortar and e-commerce platforms alike, future plans grow alongside the smartphone’s newest innovation. Mobile marketing is essential for sales-increasing business plans, and a few strategies can greatly enhance your potency in the marketplace. Read More

It’s been a while since I picked up a book on social media, but this one caught my eye. While social media is often seen as a must do marketing activity for businesses today, many businesses actually fail dismally to convert the leads that they attain into actual sales.
“No B.S. Guide to Direct Re Read More