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The markup element is coming soon to a browser near you. As business people, an important thing to know is that markup could speed up your website, especially on mobile devices. That would be good for your site visitors. Read More

There are too many businesses that are smaller than they need to be because their owners are holding it back by being a control freak. The mistakes are costly and the stakes are high, but to ensure the growth of your business, you must recognize your control spots and work on them to move past them Read More

How do you handle negative feedback so it doesn’t adversely affect your business or your confidence? We've got an easy four-step plan for you to follow! Read More

A new study proves that a better content marketing strategy
leads directly to people spending more of their hard-earned money.
Read More

Regulatory gaps within generally accepted accounting principles provide businesses with financial accounting latitude. This enables creative accounting, exploitation of loopholes in financial reporting and quantitative slight of hand that has the potential to mislead investors. Read More

Segmentation variables help marketers target their markets better using demographic data such as age, zip code and gender. Gathering and analyzing these factors provide valuable insights about who to market to and in what way. Read More

Public transportation offers small businesses an opportunity to market to demographics in transit. Research finds ridership engagement and advertising design are key to the effectiveness of metro card ads. Although targeting marketing via metro card ads is challenging, innovative use of the cards s Read More

Types of sales forecasts, evaluation of them and factors used in their calculation. More elaborate forecasts can be created using statistical software, however simple moving average forecasts may suffice. This article highlights advantages and disadvantages of using sales forecasts for business. Read More

You can’t overestimate the importance of customer retention. Loyal customers are likely to buy more often from you and spend more money on each purchase. Plus, keeping customers costs less than continually acquiring new ones. Read More

Email marketing is one of the best strategies that you can use towards your success online. But there are a lot of holes. Learn how to avoid them from someone who's been there. Read More