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At some point in our lives many of us (myself included) have had some experience at the hands of a bully, be it the school yard bully or a workplace bully, but whichever way, the feelings of isolation and extreme stress that bullying creates can linger for many years after the event. At some point Read More

One important part of marketing is understanding what or who are influencing your customers. The reason it is important to understand is that it can affect your marketing decisions and results. Here are four factors that may affect your customers’ buying behaviour: Read More

Underlying all the factors that can determine the success or failure of your business, there is passion. If you find yourself missing this key ingredient, then running your business can become an unbearable burden. Read More

Some salespeople resist buying the company line. They resist buying the hype. They question motives. Their cynicism is a recipe for mediocrity. And it's contagious.
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A new survey grades 26 metro powerhouses on business, culture, livability, and innovation. Who wins? Read More

From reading up on customer development to building a great team, every serial entrepreneur has one piece of advice that they offer to new entrepreneurs to help them on their way. Six serial entrepreneurs answered the question: What’s the best piece of advice you have for an early early-stage entre Read More

The most widely accepted definition of a qualified sales opportunity is a decision maker with a budget to purchase a product or service. But are all sales opportunities equal? Are identical offerings to two different buyers equal in value to the sales rep? Read More

Cold calls, email blasts, webinars, etc. – all designed to attract interested buyers. We were looking for the proverbial nugget of gold – a prospect with pain and a budget.

But in this age of empowered buyers, where an executive can do his own research ad hoc – that strategy is growing Read More

To deliver for your operations teammates in the way that you want them to deliver for you and your dream client, you owe them a great handoff. Read More

Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page --

Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and Read More