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If you want to know more about brand marketing, you need to glance through magazines, media, websites and other forms of advertising. Companies spend thousands of dollars on advertising their products, but are the advertising campaigns only focusing on getting people to know all about their product Read More

Do you know that you do not need lots of money to start your own small business? In fact, a multibillion-dollar beauty products company started up in a garage, when an entrepreneur decided to use some of her grandmother’s beauty recipes to make up beauty products and sell them to her neighbors. Read More

Interview with Scott Gerber, Founder and CEO of Gerber Enterprises, on how he landed columns with major magazines, why his first company failed and how he corrected his mistakes, and more. Read More

Yesterday history was made in the commercial space travel industry with the successful launch of the SpaceX Falcon 9 rocket. The CEO of SpaceX, Elon Musk, is one of our favorite entrepreneurs. A little about Mr. Musk: Read More

Expert advice is a huge industry. Today, there is an endless supply of experts that promise to solve your problems in the most modern, elegant way possible. Many experts have their clients best interests at heart and work to solve their problems as they appear. Unfortunately, there are experts out Read More

Learn to write Social Media Policy documents for Facebook, Twitter and LinkedIn. 7 Ways to Make Facebook Social Media Policies Useful. If the guidelines are not in place, you can hardly blame the employees if issues arise or there are customer complaints. Here are seven more ways to ensure your Fac Read More

When considering onsite targeting, some advice:

One Size Does Not Fit All: Avoid trying to “boil the ocean” when planning for Web site personalization. Instead, look for simple, powerful tools that streamline personalization and targeting efforts while capturing and storing both known attributes Read More

What does it take to get to the top of Entrepreneur Magazine's annual Franchise 500 ranking? The 10 franchise systems that follow have captured their place in the spotlight for their outstanding quality, flexibility and strategic improvements. And it helps to have won the hearts of both franchisees Read More

You are constantly working to promote your business and sell your products online. Now what if you could have others do most of your marketing for you. Well that is exactly what many businesses are doing. There’s only so much that we, as small business owners, can do so being able to have fans, fol Read More

The fourth submission in a series, this time focusing on leveraging organizational qualities to achieve sustainable growth.
Previous entries have discussed employee engagement, along with a variety of opportunities for improvement in order to realize tangible financical and organizational results. Read More