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Most businesses would argue that email marketing is one of the most powerful prospecting tools. In fact, spending on the medium is projected to reach $2 billion by 2014, according to Forrester Research. Not only is opt-in email marketing affordable, it also generates a response rate between 1 perce Read More

Approximately 2.3 million students graduate from college every year, and they collectively spend $40 billion annually. And most of that money, studies show, is spent on new brands as graduates look to redefine themselves in the next phase of their lives. Here are some tips to reach this important a Read More

Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to expand his business and increase market share. Although his advertising was successful in creating a desire for his services, most people quickly forgot the company’s name and randomly chose a competitor from the y Read More

This episode of the Small Biz Blastoff podcast offers seven ways to use PowerPoint to promote your small business, including using PowerPoint to create YouTube videos, Twitter backgrounds, Facebook landing pages, web graphics, webinars, and more. Read More

Now might seem like a good time to leave the rat race. But, before you start a home business, it is a good idea to consider the costs — including those that have little to do with money. Read More

Email personalization can be an excellent tactic. What a great way to grab the recipient’s attention. You recognize them as your valued customer, and talk directly to them. Kind of gives that warm and fuzzy feeling. But before you decide to go ahead and start personalizing all your emails, there ar Read More

The sales person had been doggedly pursuing me for several weeks.  He had called a number of times, we finally connected.  I was interested in what he Read More

Small Business Owners use Facebook, Twitter, LinkedIn, but survey link has interesting suggestions for improving your website traffic. Free download of a useful PDF. Read More

Marketing insights, lessons, and takeaways from the Founder of Social Media Examiner, Michael Stelzner. Topics discussed include leveraging relationships, soft selling, and more. Read More

If you want to start a home-based business, it can be helpful to get advice from a home business expert. Not only can this knowledge save you time and money, you'll have a lot more fun running your business with less headaches to deal with.

Entrepreneur Dan Furman has launched several successful Read More