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As I started talking about Instagram stories, I could see many puzzled faces throughout the room. They could not grasp what made them different from actual posts on Instagram. How I wished I had a slide showing the difference. (And, yes, it will be there for future classes!)
Then, we talked about Read More

Try social intelligence to boost your brand strategy and marketing efforts. Social media marketing is covered. Expert theories are included as evidence. Read More

The “smile and dial” concept is something we can still keep in mind to help us be polite as well as to maintain our professional reputation and goodwill with our customers. Read More

The virtual office isn’t just a benefit to small businesses looking to grow quickly — at least faster than they would in a physical office.
But now, we’re seeing signs that this is truly something your employees, current and future, may prefer.
This week, a new report from Owl Labs found that 34% Read More

Do you download your favorite books to read them electronically or do you prefer the feel of traditional paper when reading? Whether you read or sell paper or digital books, the future of reading is looking bright. Read More

The auto insurance industry is ripe with the opportunity to acquire new customers. People need auto insurance and more of them are shopping for it online. They are finding that shopping online lets them find the best value at the lowest cost. Being available for them online is a must. Read More

For startup owners who want to stand out from the rest, they must focus on how to be found online by those who are seeking what they are offering. It is essential for them to develop a digital marketing strategy that successfully promotes their brands and/or services online. Read More

Statistics don't lie. With Pinterest, the platform has reached a whole new level of social growth in 2016. Pinterest's monthly user-rate hit 150 million people, up 50% from the previous year. Pinterest has become a force to be reckoned with in the social stratosphere, which is why ensuring your com Read More

For startup owners who want to stand out from the rest, they must focus on how to be found online by those who are seeking what they are offering. It is essential for them to develop a digital marketing strategy that successfully promotes their brands and/or services online. Read More

Should marketers “Snap” to it?

Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. Read More