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In this interview, Frank speaks to Caroline about making radical change in one’s life, on why it’s important to allow oneself to make mistakes and what she views as the ideal workplace. Read More

In last month's post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we're going to look at how B2B (Business to Consumer) customers think. Read More

An effective small business marketing strategy to grow your brand is to use the emotional benefits for new product or service ideas. Here are a few tips how to do it. Read More

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting Read More

This article gives you 6 great ways to create compelling calls to action for your website to help you increase conversions. Read More

Whatever you try to do in life that involves other people will almost certainly entail some kind of compromise. The White House recently sent me a video about finding a common ground. Obviously because of the current stand off in the debt ceiling talks. However, finding a way forward is something t Read More

Competition in itself is the process of trying to win or do better than others.

I have one small issue with this. You are not your market. Your market’s decides who you are up against…Not you!

You see, I know you. You like to watch don’t you?…
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Backing up data is a hassle. Rather than purchase an external hard drive, manage your backups with these resources. Read More

Well, I suppose it had to happen…that Google would decide to “clean-up” it’s Places/Maps pages and so far, this new change is somewhat disturbing to those of us in the SEO channel. We’re the ones who work hard at the fulfillment of all of the various factors that are needed to move a client’s site Read More

Google made some dramatic changes to Place Pages, which have de-emphasized 3rd party reviews. Look at the changes and how you should react. Read More