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Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

Have any habits that might annoy your customers? Have any bad habits you thought you had dropped, but haven’t? The answer, of course is, “Yes.” Here’s a quick video to help stay focused on your not-so-spiffy behavior patterns Read More

When I was in college I ran a typing service. This was back when most people wrote rough drafts in longhand and typed the final drafts onto a computer...whic Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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Is your company devoted to environmental conservation and a greener future? Will going green help your business on the marketing front? Check out the success story of this business Read More

When the iPad first came out I thought "Wow, that looks cool, but I don't really have a need for it." The new Flipboard app has me rethinking my position. Launched by Twitter and Facebook co-founders, Flipboard takes links from social network feeds and displays them as pages in a magazine. The Montreal Gazette explains in this article Read More

Here's a timely business strategy... "Coupon redemption has risen 360% since 2008. It appears that a frugal lifestyle, is becoming fashionable, and coupon use can help encourage frugality. Lately, it’s all about the art of getting the deal, and coupons — and how much you save when you use them — can be a big part of that, earning you bragging rights. Read More

So I came to visit BizSugar's Yoni today for a meeting about our work on JobShuk. He told me that each time I visit, I must post on BizSugar. So here goes!

They've been on the front lines. Many have been in combat. They are dedicated and determined, courageous and disciplined. Are they better franschisees? Read More

There aren’t many feelings as cool as when you get to see one of your own best practices kick in. I had the great good fortune this past Wednesday to watch one of mine take hold and accomplish its intended effect. (I just wish I had actually thought the practice up instead of simply bumbling into it about four years ago… Read More

LinkedIn has revolutionised how we network for business and job search. It has made networking more accessible to the masses and less daunting by removing “the room full of strangers” scenario. As a result, larger numbers of businesses and jobseekers are embracing the power of networking. I recently trawled my connections and I was shocked to find that many connections.. Read More