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Think about your important contacts. Think about how much time and attention you’d really like to be able to devote to each one. The pragmatic fact of the matter is you’re forced to ignore every one of them most of the time. Ouch!! Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

Do you ever find yourself explaining something to someone and when you’ve finished speaking they look at you as if you’d just rattled off something in fluent Japanese? So, you start over.. Read More

A new survey released by the National Association of Business Economics shows businesses, in general, added to their payrolls in the second quarter of 2010.

The report showed more than 30% of the businesses surveyed added jobs, while 14% cut their workforce. That's a big change from the second quarter of last year when a mere 6% said they were hiring. Read More

Reach and relationship have become the branding currency of today.
How you communicate your brand to your market will determine your success Read More

Outsourcing your Online Marketing might be the best decision you make about your business. Online Marketing agencies provide numerous benefits to small businesses Read More

It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

I had a question sent to me the other day wondering what my view was on making your own videos for the web or hiring a video production company to make the videos for you. In my own experience, and personal view, I think original and authentic created videos by the person or business will always win on the web. Read More

There's an old adage that "The Customer Is Always Right!" But, de-facto, that means that we as businesspeople are ALWAYS WRONG!

It's a policy that makes a mockery of us as business-owners, professionals and human-beings! Ir takes away our rights and dignity!

So, what's the answer Read More

Had a lunch meeting with a sales exec this past Friday, a prospective client. A colleague brought us together and it was the first time I’d had contact with the man. Ever leave a meeting and have this feeling that the other person was somehow different/unique/better in some way, but couldn’t quite put your finger on why? That’s the feeling I’ve had all weekend and it finally hit me why I felt that way Read More