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“I'm being logical, damn it!” shouted the CFO in a client company as he slammed his fist on the conference room table. This man of numbers never brought emotions into his decision-making, or so he would have me believe. Ever since French philosopher Rene Descartes postulated the foundations of modern scientific methodology, emotions have been v Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases. Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a Read More

This is a must-read from a business-minded attorney for anyone that will have business buy/sell transaction in the near future. Read More

Here are the top 10 commandments for success in affiliate marketing from Gregory Go of About.com online business. Affiliate marketing can be a lucrative online business for some, claims Go, so long as some critically important rules are adhered too. Among the most important ideas stressed by Go is that affiliate marketing is not a means of making Read More

This article from CNN Money Small Business again raises questions over small business funding. While the U.S. Small Business Administration claims it's given plenty of money to the small business sector, a tally of the numbers and where money is being awarded may not bear out those claims. Criticism of the SBA and the degree to which it truly hel Read More

What usually ends up happening though is that most people save the product sourcing problem for last because it requires human interaction and an active effort to develop business relationships. Read More

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to keep in mind and help you get started: Read More

If you're using Twitter (Twitter) for business as a way to promote your brand, products or services, it's even more important that you write retweetable tweets. Here are five simple ways to make your 140-character pronouncements highly retweetable. Read More

Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer's heart is through a more targeted approach. Here are five niche marketing tips for reaching a select market segment affordably. Read More