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Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

I like to include the discussion about “return on investment” when I'm weighing the pros and cons of specific marketing tactics with a client, whether it's advertising, direct mail, online, or social media. Another way to understand the ROI concept is to think in terms of harvest. Read More

The U.S. economy's worst recession in the post-war era has begun to turn for the better. Yet, despite the fact that the doom and gloom of the past 20-plus months may be behind us, entrepreneurs seeking to buy businesses still find it difficult to get banks to finance their purchases. Fortunately, there are a multitude of other options available to Read More

No one wants to spend money on new technology unless you really have to. Unfortunately, for many of us, we buy technology when what we have is no longer working. I've learned, however, that often times, keeping technology refreshed will help ensure you and your employees are working as productively as possible. Read More

Embracing technology and integrating it with our business may not be good enough at start. We can't expect things to be perfect at first glance. It still does make sense to make the most out of the features available, discover it and utilize it. So we can definitely say to take one step at a time, we cannot grasp everything in just one click, take Read More

One aspect of the American dream seems to be to have the opportunity to work for yourself. This is particularly true today when your options for being your own boss include everything from starting a business to being a work-at-home-Mom to launching a creative career as a solopreneur or innerpreneur. But what do you do if you don't have any money Read More

Customer service is an integral component of customer loyalty. Following is the formula for getting it right. Read More

Here are some very strong reasons for investing in a franchise of your own. Having a dysfunctional boss could be the clincher, here... Read More

Though starting an online business may seem like the perfect home based business opportunity, be aware of some of the pitfalls awaiting the Internet entrepreneur. This post on the Biznez Blog looks at some of the worst problems that may stand in the way of becoming a successful online business owner. Above all, remember that all businesses present Read More

What motivates people to buy? This post at HomeBasedBusiness.com talks about what makes people go for a competitor instead of you, especially if you're sure you've got the better product. It turns out looking at the quality of your product might be the wrong way to look at competitiveness. Other more basic factors may affect whether a customer g Read More