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Taxes are an inevitable — and painful — part of every business owner's life. But there are ways to reduce, if not eliminate, your company's tax burden if you know how to use business-expense tax deductions to your advantage. Read More

Social media is easily becoming one of the best communication channels available to reach your consumer base. Businesses all over the world are peering into social media and how it can help them increase their online (and offline) presence and revenue. Luckily, building your brand through social media is a very simple process if a business takes the time to maintain their accounts and assets whil Read More

Quiet often, we use various search engines like Google, Bing and Yahoo to find solutions to our various business queries. Such search engines make the searching Read More

Recently, The NYTimes published an article covering the research of University of Pennsylvania to understand the factors behind the NYTimes “most emailed” list which appeared on their site. To go about doing this, they checked the NYTimes every 15 minutes for the past six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or Web page Read More

Anyone contemplating doing business with you will go to Google or another major search engine and research you, your key executives and your company. What they find in the search results will determine whether you have a new client/customer or whether that potential client has been driven away by negative comments and an overall negative perception of you, your company and your executives. Read More

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Read More

Don't put lipstick on a pig. Create a whole new pig and ditch the lipstick. Re-branding involves more than just a new logo. Read More

Advertising exists to help merchants sell products and services to people who need those same products and services. Bringing the merchant together with the consumer is the objective. In the online sector how those two are brought together requires a combination of money, targeting, and compelling or persuasive ad copy. How are those elements joined? How do businesses make sure that ads for their Read More

Networking is one of those things that doesn’t come easy or natural to everyone. Who do you talk to? What do I say? How do I approach people? How long should it take? These are a few of many questions I hear about networking. Read More

Networking can be an extremely effective, low-cost marketing strategy – when done correctly. Unfortunately, many people lose out simply because they don’t quite know the game. For networking success, always follow these simple and steadfast rules of play... Read More