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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is a great example of how to use business Read More

As a small business owner, I prefer simple tools. I like having one tool that I can push to the limits over a slew of them that I have to manage. It makes my Read More

PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More

I consider myself a hardcore hunter. I love prospecting and cold calling… but I don’t care how much of a hunter you are… every sales person has a breaking point.

If you are a small business owner and your sales reps have to make 100, 200, even 300 phone calls just to get an appointment… then of course they are going to hate the process.

The key to success comes from... Read More

If you're thinking that creating your cosmetics line will require some complex lab work, think again. You can certainly make simple cosmetics right at home in your own kitchen. People have been doing it for years. Read More

So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More

You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event Read More

Effective Search Engine Optimization is the key to successful online marketing. Search Engine Optimization is the process web developers use for the purpose of improving a website's visibility in search engines. Read More

This article answers the common questions asked of business owners: "Where do you find the options for email marketing services?" "Where can I find free email marketing services?" "Are there options for non-profits?" "Where can the email marketing be combined with social media." Over 130 email marketing services at the click of a mouse. Read More