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If you want to retain your best talent, be able to draw the best talent and increase your business all at the same time, it's possible. Entrepreneur.com reports that the key is to create an employee benefits program that rewards employees for generating more business. Follow the link for more details. Read More

Twitter is a public relations professional’s dream or nightmare. It's one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled must of the fear in the PR community. That is why I thought I would give you a few simple tips to make Twitter a PR tool, not an adversary. Read More

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. Read More

Have you ever thought that marketing your small business would be easier without competitors? Most of us have at time to time. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them. Having competitors is healthy and this video shows one reason why – collaboration:


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What do you do when a competitor cuts prices significantly? This post says that cutting your prices is rarely the best option and provides some solid alternatives. Read More

How to increase the chances of your introduction or prospecting letter getting opened. Along with one other piece of information to further your chances of getting your introduction letter open. Read More

Oskar Schindler, businessman and human-being, rescued thousands from certain death. Bill Gates gives billions for third-world health, Oprah builds a school for disadvantaged students in South Africa and Brad Pitt helps rebuild hurricane-ravaged New Orleans. Yet when businesspeople stand up to make a difference, critics pundits and detractors always question their motives, reasons and agendas. In Read More

Transparency in business. Who would of thought that it would be such a hot topic? Transparency franparency in the world of franchising. No way! Read More

In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.The Pepsi Challenge ads showing people doing blind taste tests kicked off the fun in 1975. Read More

Review of online scheduling tools Doodle & Tungle.me. Save time with scheduling to spend more time building your business. Read More