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Moms will be forever deemed the ultimate multitasker. In addition to a career and child-rearing, moms are also taking the reins as the ‘household CEO.’ She influences about 85% of all household purchases, yet many moms still say brands miss the mark with their messaging. Here we take a look the dis Read More

Pongr, a photo-marketing social media company, connects people with the brands they use and love by asking its users to take and submit photos with a brand’s product or ad. The success of sites like Pinterest and Instagram shows the power of visual content. The question becomes, is Pongr the next b Read More

While formal events like weddings and bar mitzvahs may always have ties to paper, in today’s world many people turn to the Internet for invitations, party planning tools, gifts, greeting cards, and photos memories for their celebrations. Read More

Even if you don't stick to it 100%, an editorial calendar gives structure and focus to your content marketing strategy. It also ensures your content topics are timely and spread out evenly throughout the year. Seven posts on SEO in two days just because you're inspired doesn’t mean your audience is Read More

One of the key decisions email marketers must make is what day and time to send their campaigns. This entails an understanding of the best time to send an email as it relates to your customer and industry. Consumers are more likely to open product marketing emails Friday through Sunday, when they h Read More

One of the hottest buzz phrases right now is content marketing. All the big brands are doing it. Sites like Babble, Whole Foods, and Huggies get millions of pageviews every month and marketers are paying big bucks to make sure they figure out what it is and how to do it ASAP. Read More

While traditional advertising isn’t going anywhere, there is no denying that the prevalence of the Internet draws more and more marketers toward digital advertising. A study by eMarketer suggests that digital ad spending will increase more than 15% in 2013. One powerful form of digital advertising Read More

Pinterest, now the 3rd most popular social media site, has become the go-to place for moms looking for inspiration, ideas, and trustworthy product recommendations. Successfully using Pinterest requires more than just pinning your brand’s own products however—moms see through the overt marketing and Read More

Creating an effective call to action is an important part of any web design. This article addresses how websites can create great call to actions and get visitors to convert! Read More

In addition to cooking, cleaning, wiping boogers and playing chauffeur, moms are adding “tweeting”, “liking” and blogging to their daily repertoire. Why? Because in many ways, it makes their life easier (Example: Uploading vacation photos to Facebook to share with the family.) Plus, they feel more Read More